James Alton started his working career in Toronto, Ontario in computer sciences focusing on programing and software engineering. After years of industry experience and continuing to pursue his personal passion for photography, ever seeking that natural color play of light and capturing it through a lens, James became even more interested in pursuing the use of imagery in a business marketing application. His computer background certainly helped to make him well rounded in website development & content creation.

Having a deep understanding of consumer digital experiences and being continuously intrigued by a persons natural emotional response to imagery, he continued to develop his creative skills and apply them to his work place projects, which transformed the viewing experience to a memorable viewing experience.

His keen interest in wanting to explore more impactful projects propelled James into seeking deeper knowledge around a personal emotional response to visuals and therefore they also experience a connectedness to the experience. As he thrived in this new content connection he naturally was able to establish himself as a creative director.

As the years passed and our social movement towards video experiences became more captivating by consumers, James become more curious about the video and filming nuances that influence us as individuals and how they can impact us so much more deeply, emotionally and profoundly that simple imagery. He knew that his passion of photography was about to evolve from still art into moving art.

James has allowed his curiosity to grow with the continued technology development in film, lighting, audio engineering and video/film editing platforms. Taking a keen interest in every aspect of video and film development, he not only understands what it takes to make quality films, he actually witnesses real life events and puts thought into “how can a moment like this be captured, using only video and sound, no dialog, and have the emotions of an individual clearly conveyed, that the emotions being witnessed are intensely felt by a viewer”?

His approach with film is intentional and filled with complete passion to create the most thought provoking and visually delighting film to best suit the project.

He certainly doesn’t do it all by himself, James is a proactive community builder who focuses on building quality relationships with other film/video professionals who also bring deep passion and positive outlooks to the project. He and his team have the most respectful working environment and fully support “team” mentality when it comes to bringing everyone’s strengths together to bring the project to life.

What your project come to life when you work with James.